The Managers have posted draft Social Media Guidelines on the 'Downloads' page of our website. We will be reviewing these and providing more detail at our Seminar on WEDNESDAY, MARCH 26th in the RDS.
CCCI will be hosting a seminar on Wednesday, March 26th with a particular focus on social media activations. In addition, we will be launching our new & improved website - we hope as many of you as possible will be able to join us! Venue will be advised closer to the date.
In 2003, the Association of Advertisers in Ireland (AAI), the Institute of Advertising Practitioners in Ireland (IAPI) and the drinks industry through the Drinks Industry Group of Ireland (DIGI), established Central Copy Clearance Ireland, (CCCI), as an independent pre-vetting service to help ensure the advertising of alcoholic brands in Ireland complies with all relevant Codes of Practice.
Alcohol brand owners and their advertising agencies have no role in running the CCCI nor do they have any influence or involvement in the decisions made by the CCCI Managers.
The CCCI have no role in setting or commenting on the codes by which we operate.
In January 2013, the remit of the CCCI was extended by the ASAI to include all non-paid-for space online, "under the control of the advertiser or their agent, including but not limited to advertisers’ own websites".
CCCI is funded by the drinks industry based on their share of submissions via CCCI.ie
CCCI is run by a Board of nine Directors, four of whom are nominated by the AAI and four by IAPI. The Board has an Independent Chair.
Our mission is to ensure that your work gets into campaign in a way that is compliant with all the codes that operate in this marketplace.
We measure our success in the following ways:
Lynne Tracey started out in the Advertising Industry in a salmon-colour linen suit and a black briefcase – well it was the 1980s and that’s her excuse. Despite the sartorial lapse, Lynne managed to find work and spent her career working in Agencies such as Campaign Advertising and McCann-Erickson in New York. She moved back to Dublin as a founding Director of McCann-Erickson Dublin and subsequently moved to the Javelin Group where she was a Board Director. Lynne is a past President of IAPI and has served on the Board of the ASAI and CCCI. Lynne currently lectures on the DIT MSc in Advertising and has been a Clearance Manager with CCCI for five years.
Joe spent 10 years in London following Q.P.R. and worked in advertising with Brunnings and the Young & Rubicam Group to support this addiction. He returned to Ireland to rediscover his Munster Rugby roots and joined Hunter (Saatchi & Saatchi), later becoming MD at Bates and Red Cell, and then CEO of Young & Rubicam Dublin. He has managed campaigns for iconic brands such as Land Rover, Smirnoff, Baileys, Club Orange, Johnson & Johnson, Pfizer, Bayer and Zanussi, that have won awards at CLIO, NNI, ICAD, PAA and IAPI ADFX. His involvement in Munster’s two Heineken Cup Final victories however was in a purely supportive role. He served on the Council of The Marketing Institute and is a former Board Member of Central Copy Clearance Ireland.
Pamela Selby has over 15 years international marketing experience gained from a variety of strategic and operational brand marketing roles within both Diageo and Unilever Europe. Having led a number of award-winning, fully-integrated brand campaigns, she is known for her strong track record in leading both local and global brands to deliver business results. Her experience spans global icons such as Guinness, Lipton and Knorr, as well as more local household names like Lyons Tea, Ambrosia and Batchelors. Pamela currently works as an independent marketing consultant across a variety of projects, ranging from FMCG to the non-profit sector, and has been with CCCI since January 2013.
Award-winning copywriter Eoghan Nolan brings a wealth of experience to the role, having been Creative Director and Board Director of McCann, Irish International BBDO and Leo Burnett. A former lecturer in Copywriting, Eoghan served on the boards of IAPI and of ICAD and currently runs his own creative consultancy, Brand Artillery.
Among his accolades are Ireland’s first D&AD, Radio Ad of the Millennium from the Kinsale Sharks and Best Copywriting 2012 from the National Newspapers of Ireland.
Chairman, Fintan Cooney
Barry Dooley, CEO, Association of Advertisers of Ireland (AAI)
Dara McMahon, Head of Strategic Projects, Ulster Bank Group
Caroline Donnellan, Marketing Manager, KBC Bank
Robert Jordan, Head of Beverages, Glanbia Consumer Foods Ireland.
Tania Banotti, CEO, Institute of Advertisers of Ireland (IAPI)
Dave Harland, CEO, Omnicom Media Group Ireland
Paul Farrell, Managing Director, Initiative
Gavin Byrne, Director, Firstcom
Our remit is to ensure that all alcohol consumer brand advertising and digital engagement comply with both the letter and the spirit of the codes that exist in this jurisdiction.
We offer clear and actionable advice which is based on our understanding of the codes as well as our understanding of assessing marketing communications – the outputs as well as the process via:
Agencies and alcohol brands submit their campaigns to us. See ‘How We Work‘
The codes formally apply to:
In the spirit of the codes, we also encourage you to submit the following materials:
The CCCI do not adjudicate on price promotions
The Managers meet on Tuesday and Thursday from 9am until 2pm. Material submitted before 1pm on these days will be processed that day. You must be a registered user to avail of the service.
Once files have been uploaded, the Managers will review and process submissions and provide feedback. All feedback is centrally stored and available to the user on our website. (Feedback is confidential to each individual client). Some work will require substantiation or further conversation. We encourage meeting early in the process so that we can ensure to help facilitate compliance from the outset.
We also encourage meeting us regularly throughout any process to ensure that all parties are fully informed.
Once the final work is approved, you will be sent a clearance number which will be supplied to the media owner or the contractor. This approval code is valid for 12 months from date of issue.
Engage early and often. It is useful for us to understand the thinking behind a new piece of work as it gives us a context in which to review concepts.
The more we understand about a campaign and the strategy and intent behind the campaign, the more valuable and accurate the feedback we can provide to agencies and alcohol brand managers. Help us to understand how YOU envisage the brand will engage with your audience through the communication and all complementary touch-points.
The more we understand the consumer take-out, the more practical, valuable and precise our feedback and response will be.
This is how we evaluate material – how will the consumer interpret the work? What will they see?
Understanding your strategies will help inform our thinking; however we will look objectively at all communications and consider what we believe the consumer take-out to be.
All material is reviewed under the letter – what are the formal rules – and the spirit – what is the intention behind those rules.
Initial work that gets interim approval needs subsequent input from CCCI before final clearance is given.
Read the Guidance Notes! These will help you understand how we interpret the codes.
If you are a NEW Agency or Advertiser wishing to use the submissions system then please click here to Register as the system administrator for your company.
If you are part of an Agency or Advertiser who are already registered and making submissions then just ask the system administrator within your company to set you up as an additional user for that company.
If you have already registered and have a Username & Password then you can click here to Login.