Central Copy Clearance Ireland Ltd was established in February 2003 as an independent organisation to provide a pre-vetting service for all advertising of alcoholic drinks in Ireland. CCCI ensures that no media outlet in Ireland, whether print, broadcast, outdoor, cinema or the internet, will accept any advertising for any alcoholic drinks brand unless it carries a copy clearance number from CCCI.
The day-to-day running of the organisation is the joint responsibility of the Institute of Advertising Practitioners in Ireland (IAPI) - which represents the advertising agencies - and the Association of Advertisers in Ireland (AAI) - which represents major advertisers.
CCCI is funded by fees based on the annual share of the number of alcohol ads submitted for appraisal, either by advertisers directly or through their distributors, agencies or the media. This applies to any advertiser (or their agency on their behalf) whether based in the Republic of Ireland or elsewhere. Alcohol advertisers have no role in the running of CCCI, nor do they have any influence or involvement in its decisions.